Hi all! I have some exciting news for you today. Nope, no cute little kid posts, rants or recipes (yet!). This is actual news. Like, important stuff.
A few months ago, I was approached about partnering with a top poultry company to help launch their newest campaign. I have to admit, I was a little skeptical at first. I’m a dietitian and a mom. I care about what I feed my family. I read labels. I buy natural and organic foods. I want to know where my food comes from and how it’s raised. Honestly, I’m a food snob, and I could never represent something I wouldn’t actually buy myself. So when I found out that Perdue was announcing they are now 100% No Antibiotics Ever in Milwaukee, I was stoked!
Let’s face it. All these marketing claims on food packages can be confusing. For example, when you buy something with the claim “All Natural” in flashing neon lights on the front of the package, you probably assume you’re buying something healthy. Something without artificial ingredients, growth hormones or antibiotics. But in reality, “all natural” may not mean what you think it does.
Knowing that claims don’t always mean what they say, I was curious to find out what the 100% No Antibiotics Ever claim actually meant. It wasn’t until I did some digging that I realized the extent to which Perdue took this promise. No Antibiotics Ever means exactly that. No antibiotics in the egg, no antibiotics for growth, and no human or animal antibiotics. Ever.
We’ve all seen and heard things in the news about the overuse of antibiotics in food-producing animals and how that creates antibiotic-resistant bacteria. Loosely translated, when we need antibiotics to treat an infection in a human, they may be less effective because we’ve created “super bug” bacteria by using antibiotics too often. Scary stuff.
Bottom line? Now more than ever we care about what’s in our food, how it’s made, and how it’s raised or grown. We want wholesome, clean food without having to worry about chemicals, additives and antibiotics. We’re telling the food companies this by how we spend our money. And Perdue is listening. They’re switching all of their products to No Antibiotics Ever and are the first major poultry brand to make such a huge step in the right direction. Their line will be launched in Milwaukee the week of October 17th so look for them soon in a store near you!
This post was written as part of my partnership with Perdue. All opinions expressed are my own.